Physical, Hard Work…All Good

My best friend Mark and his girlfriend Gina asked me to help him cut down a tree. I needed my back brakes done. Perfect! While I was falling the tree he would do my brakes. We set a time and day and off we went. It was a 35ft tree with 4 different trees growing out of one. Big job. There was danger of hitting other trees and a home. Scary job. My grandson went along to help and thankfully Gina’s family came out to assist! I am happy to say all went well. No one got hurt, I still have excellent chainsaw skills, and we cut everything into firewood. Good hard physical labor makes you feel alive. Having grown up working that way makes you appreciate it more as you grow older. Today my body is feeling it! Muscles, kept dormant for a while are hurting. It feels good. In the end a rotting tree was removed, my brakes were done (both safety issues), people came together for a common goal, and we used our bodies and minds to solve problems, work together and feel alive. All Good…

Loving what you do…All Good

Do you really love what you do?  Is it even possible to love everything you do?  I believe it is.  I love all that I do!  If you can get to the point where you promise yourself that you will love what you are doing in the moment and can sustain that kind of thinking and awareness for three weeks it will begin a new habit which in turn leads to a better way of being.

You may backslide from time to time, but you will notice your complaining will look and feel unnatural.  You will  notice that you like to love what you do.  The beauty of this philosophy is it applies to everything you do, not just what you do for work.  You have the option of choice, one of the greatest gifts we have as a species.  Use it and start right now loving what you do, no matter how trivial the task, which will lead to an overall better way of being.

Volunteering…All Good

What do you do for others in your community? Just about all of us do things for others because we enjoy being of service. There are those companies who are in the news giving millions of dollars, and many more man hours every year. Business is a perfect example of how synergy that is created benefits a common cause for the community. Every business I have owned has promoted giving back. It is my duty as a responsible business owner. Not because I have more to give, but because it is socially responsible.  You need not give to keep up with others who give, it is not a competition.  Those who give the most will tell you the point is to just give, no matter what amount of time or money.  Imagine if everyone could give an hour or two a week to a good cause. The impact would be immeasurable. It has been proven that the majority of those who have been touched by volunteerism from others are more likely to volunteer themselves after such an experience of Goodness! Kids, food banks, elderly, animals, adult education, homeless, and hundreds of others allow us to continue to give. Pick a subject that is near and dear to your Being, and take action so good can be shared by all!

What’s Your Purpose?

After a much needed break from my routine I am back! (See next month’s blog, Balancing Your Schedule)

I do a lot of work with businesses and the Vision of a business is something I always ask about in the beginning. Without a clear Vision the business is somewhat aimless on its journey and day to day operations become monotonous exercises in boredom. After a Vision is established suddenly what the business does has new meaning. It allows a reason to come to work, to be working toward something grander than just “making the widgets”.

The Life Purpose Statement works the same in your personal life. Many times I have been working with a client on a business issue and it has come down to whether or not the business was serving the owner, or the owner was serving the business. After some pondering, it becomes clear that your business should serve the Life Purpose Statement first for maximum impact for your happiness and effectiveness in your operation and life.

“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it”
-MICHELANGELO

I believe Jack Canfield has the best exercise for creating your Life Purpose Statement in his excellent book “The Success Principles”. He credits Spiritual Coach Arnold M. Patent for this exercise.

1) List two of your unique personal qualities, such as enthusiasm and happiness.
2) List one or two ways you enjoy expressing those qualities when interacting with others, such as to inspire.
3) Assume the world is perfect right now. What does this world look like? How is everyone interacting with everyone else? What does it feel like? Write your answer in a statement, in the present tense, describing the ultimate condition, the perfect world as you see it and feel it. Remember, a perfect world is a fun place to be!
Everyone is enthusiastic about their lives and the lives of others. Everyone is prosperous, in every way. Everyone is experiencing love and happiness in abundance.

4) Combine the three prior subdivisions of this paragraph into a single statement.
Scott’s Life Purpose:
Use my enthusiasm to inspire others toward prosperity, love and happiness.

Now that you have your statement it is important to use it to stay on purpose. Carry it with you, read it often. I review mine every morning to start my day. This is my barometer. When things are challenging I can check in to see that I am living my Purpose in that moment and make the necessary adjustments. The next step is to share it with your inner circle of friends and ask them to share their thoughts and support on Purposeful Living.

This is a foundational step for creating success in your life. It is a very important step since everything else you do from here on out will be tested against your statement. So go forth with confidence and start living your Life’s Purpose today!
Please share yours with me after it is complete and if you have any questions let me know. I enjoy seeing the different exciting statements, in action out in the world.

For more information about success planning and implementing your life’s purpose contact me at scott@scottsadlercoach.com or visit our website at http://scottsadlercoach.com/
Published in: on September 15, 2009 at 3:11 pm  Comments (1)  

Put Yourself Out There, and Always be Ready

What is the proper way to market your business? I hear that several times a week, though my work as a Business Coach, Consultant and Instructor. We all want more customers! By now you know I am about keeping it simple. There is no magic bullet, contrary to what some marketing sales people will tell you. Personal contact is the number one way people get to know you and then they are more willing to do business with you. The problem is that if no business comes from that initial meeting than we do not understand why. I recently was reminded about the difference in the average sales person, and the best sales person. The average sales person makes one or maybe two contacts with a potential customer. The top ten percent of the best sales people make at least five contacts up to twelve! Years ago I was the owner of a small but slowly growing janitorial firm. Once I figured out our system of contacts, and frequency and systemized it, we grew from a hundred thousand per year in sales to over one million in ten years!

Let’s say you meet someone at networking event and chat (1). You get his/her business card and follow up with a note saying how nice it was to meet them (2). Maybe you follow that up with a phone call and ask to get together to learn more about their business (3). After that email them an article they may appreciate (4). See them at the networking event again, light chat (5). Include them in your social networking system, Face book, LinkedIn, Twitter, etc. (6). If you do this you have just added more four touches than your competitors will do! Overtime this winning formula will pay off big time. You are not average! Think Big!

Here are some examples of people I have met over the last few weeks who are working this system to success. Little did they know they would be a part of this experiment!

Bob Cegon, State Farm Insurance (S. Commercial) Kelsey Fuentes, Pre-Paid Legal, Suzie Bjork, Life Coach, Rosemary Morrison, IRIS International, Danielle Hamilton, Wealth Builders University, Jennifer Hoffman, Inspired Home Office, and Toni Dassance CTFA, ToDo Money Management. Each of these folks have called me, sent a note, or made an effort to come up to me when they see me and thank me for that initial meeting. You can bet when I have a need for any one of their services, they will be on my short list to call.

This is a learned skill, and must be systematic, and become automatic. If you would like more information on how to implement this in a winning six step system, customized to your business give me a call for a Complimentary Coaching Consultation. A few things you will learn.

1) How to use time to focus on what makes you money.

2) How to plan your days to have IMPACT!

3) How to get your business to serve you, instead of you serving your business।

The first three who sign up (sorry, current clients excluded) will get a bonus. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. This is a no nonsense book for growing your business now, from me to you.

Always Keep Moving Toward Your Dreams,

Published in: on April 28, 2009 at 3:22 am  Leave a Comment  

What you Focus on Expands

I have always known about having a good attitude, positive thinking, creating your own happiness etc. It is abundantly clear however that whatever we focus on grows and grows. Just look around at the people you know. We all know people who complain about everything from the weather to the person in the car next to them out of habit more than anything. What about the people who always focus on the good around them? They are the ones who seem to glide effortlessly through life, experiencing things that come along as a wonder of life. It is amazing when you see the difference from focusing on the negative to the positive, I am living proof. When I was a teenager, and into my early twenties, I saw the world as a place that did things to me. Anytime anything happened I saw it as a problem, another issue to overcome, or someone being stupid, but never my fault. I got very tired of always being tired, drained by my outlook on life. I came to the conclusion; on my own I really did not like me. I did not like the people I was hanging around, my co-workers, or my neighbors. For the first time in my life I saw a pattern. I was focused on the attitudes that brought me to those, or brought those to me that mirrored my life outlook! I had to change.

Once I started refocusing my energy to find the good in everything, no matter what, guess what happened? Bad stuff still found me! The difference was I found the lesson, the goodness, in almost each and everything that happened. My “friends” at the time started to distance themselves from me because I had “changed”. I was no longer one of them. A few of those friends however noticed the transition and started refocusing at the same time I did. We are all best of friends today.

We did the complaint free world exercise at work last year. This is where you get the rubber bracelet from http://www.acomplaintfreeworld.org/ and attempt to get through three weeks without complaining. It was not easy but I finally did it! Every time you complain you must move the bracelet to the other wrist and your clock starts over. If you want to humble yourself, or just test yourself I highly recommend this. It is a lot of fun when you do it in a group, or in your family.

There is a lot of negativity in our world. I choose not to participate. This does not mean I am not aware of all that is going on, I just adjust my filter when it reaches me and keep what I choose is good for me and those around me. Reverend Mary, a mentor and insightful person said to me recently, “When people complain about everything going wrong, the economy, their health, the boss etc. They are right.” You are right too. What are you expanding in your life?

Sign up a free 30 minute coaching session! I will be giving away a ninety day coaching package to one lucky winner after you sign up. I can only take on 10 people so sign up right away! Send me an email with coaching in the subject line and I will respond first come first serve to schedule your free session.

Published in: on March 23, 2009 at 8:31 pm  Comments (2)  

How do you feel about your Circle?

We are all surrounded daily by people. How do feel at the end of the day? Do you dread going to work or going home or do you look forward to it? Sometimes we get so much into our habit and routines we do not see that one or two people who are close to us can drain us of our passion for life. This is assuming of course you are not one of those people! For the most part you get to pick and choose your circle. Why not then surround yourself with the most supportive, positive people you can? Although it may seem daunting on the surface to remove yourself from a person’s influence it is really quite simple, and very empowering. You deserve it, and so do those you support as part of their circle on influence. It truly is what goes around comes around. This is nothing new to some of you.

Stephen Covey, one of the early influences in people and business on my life, talked about this in his book “The Seven Habits for Highly Effective People”. In it he states “Proactive people focus their efforts on the circle of influence. The nature of their energy is positive, enlarging, and magnifying, causing their Circle of Influence to increase. Reactive people on the other hand, focus their efforts on the Circle of Concern. They focus on the weakness of other people, the problems in the environment, and circumstance over which they have no control.”

It goes on from there on page 83 if you want to read the rest. It is a good time to revisit the old classic.

Here is what I ask my clients to look at.

  1. Am I a positive influence to others throughout the day regardless, of how they behave?
  2. Am I a reflection to others on how I want to be viewed?
  3. Am I purposefully associated with supportive positive people whenever possible?
  4. When negativity or drama happens do I partake or step aside and let it pass on its own?
  5. Am I able to tell the truth to those in my circle when I am not supported in the way I deserved to be?

If you answer to any of those questions is less than your highest expectations than you will need to address those issues with yourself first before you can deal with the others you want to attract or remove from your circle. This took a long time for me personally. I did not want to let down the “friends” who were actually very bad for me and my outlook on life. Once I transitioned the last negative person out of my circle, the kind of people I wanted to know started coming to me right away. We only have some much time to spend with the people we truly care about and want to associate with. Don’t you want it to be an uplifting experience? I know I did and do. I have had to disassociate, break up with, and limit my time with business associates, childhood friends, girlfriends, family members, and neighbors. My circle of friends is as big, in fact bigger, so I am not short on relationships or friendships.

This is a process and it can take a little time so be prepared to work at it. You are probably not going to go tomorrow and announce you will not be dealing with the entire staff because they do not fit into your circle any longer. Family members present a different dynamic, but it can be done. I have spoken to youth in different talks about this for years including several visits to juvenile facilities. I had a young man tell me years later how this topic changed the way he saw the world when he realized he may be surrounded by negativity, but he did not have to participate. That changed his life and his relationship, over time, with his family to a good one. He chose not to participate in the negative, simple. This led to good feelings, which led to a higher self esteem, was very contagious to those around him.
It is a choice who we surround ourselves with and we should think carefully about it. We should serve ourselves by promoting positive thoughts and supporting those around you. The choice is yours, do it because you deserve it.
For more information and some self assessment tools, contact me for a free thirty minute confidential coaching session scott@scottsadlercoach.com

Published in: on February 23, 2009 at 11:10 pm  Comments (1)  

Marketing systems with IMPACT= Increased revenue

“Let’s assume for a minute, we are in this to make money.”

Ok look, the economy sucks we all get it. But that does not mean you get to use that as an excuse. Get out there and sell your product or service!

But wait…let’s look at our plan first, not a 200 page marketing plan that collects dust on a shelf, but a real world, simple plan that works. I have been asked to speak about this twice over the last week, met with four clients who have asked for assistance with this over the last two weeks so I decided to address the topic here to help answer some of those questions. I want to make this as simple as possible but have maximum impact for your efforts. These are guidelines only and may need to be adjusted based on your business model. I have also listed some resources that I know and trust to help you along with the different aspects. Ok, enough of that let’s begin.


Rethink your business model
Why am I in business?

Sounds simple doesn’t it? It may be the toughest thing a business owner can ask themselves. It has so many determining factors. Income, no income, lifestyle, no life, freedom, no freedom, employees, customers, etc. etc. I would take a few days to really think on this one. If you can answer this question to your satisfaction, and the answer is to keep moving in your business, then you are ready to put everything you’ve got into marketing. If not then maybe selling, closing, or implementing your exit strategy is in order. It is not a bad thing if it means moving on to a better life as you see it. Having recently gone through this process myself I feel more than qualified to speak on this topic, but that story remains as a subject for another entry.

Your strategies and approach to customers is crucial

Let’s face it as entrepreneurs when sales are good, we are too busy to take a real in depth look at value added service, different marketing tools, or doing the simple things that brings in more sales. It is human nature to get into the mindset that the good times will never end. Then when it does end, or slow, it is a mad rush to get customers to buy. By reconsidering what you offer and how you offer it you may find some value added service or products you may not have otherwise thought of. Get creative!

Rethink your current marketing efforts
In a slow economy the time is right to analyze everything you do in your marketing to see if has the return on investment you deserve. If it does not, quit it! Quantify all results. Figure out on a pie chart all of you marketing efforts. Not just the ones you trade cash for but also the ones you spend your time doing (your time is valuable). Now seeing it in the pie which slice is the largest? Which one takes the most time? How expensive is each slice?

In person networking:
I am amazed at the number of businesses showing up at networking events all over Salem because it is a slow economy. It seems they never thought they needed to do that before because sales were so good, those of you who have always done that as part of your marketing are in a much better position to pick up business. You have been working the relationships for months or years where as they have to start building them from the bottom up. So when the economy picks up speed again you will be in a power position from your established relationships to build quickly. Having had businesses in other cities, Salem is very good with networking, while other cities it was not worth the effort for me.

Quantify: Make sure you identify one to three people you can approach about your business. It may be to ask about their business if you have a need of the service or product offered or it may be to offer yours. Either way make a note of who you talked to and get a business card. Then follow up, more on this later. There tends to be a lot of socializing at events, this is good and bad. You want to get to know people but you also want to do business. It is up to you where you find the happy medium. If you are in Salem, Kyle Sexton will be doing a business seminar on best practices for networking. He is a marketing guru and I encourage you to attend. You will not be disappointed. See the Salem Chamber website below for details.

Social networking and web presence:

It is time to get with the program. If you are not on the internet you will not be as successful! Now you may be successful, but without the partner of the web working 24/7 you will be behind your competitors. I am no expert, but I watch trends and keep my finger on the pulse of business. For expertise in this area visit my friend and colleague Tim Fandrich at his company’s website http://www.thethirdriver.com/members/thirdriver to see more details than I can go into here. Give him a call and he can talk about your particular business and how to maximize your return. I will tell you I use Plaxo, LinkedIn, Facebook and the Salem Chamber face2face. I am currently building my website http://www.scottsadlercoach.com/ and this is all enough for me right now. I am open to increasing my presence as I grow. Right now these, along with this blog are enough for me to manage myself.

Quantify: Make sure your tracking where you get results from each place on the internet. This can be a bit tricky sometimes but a guy like Tim can help you with this. I know for example I have picked up two clients in four weeks from facebook. I know because they contacted me directly through my page. Other times if someone sees your page or website they may call you later and you would need to ask them how they found you, and then write it on your tracking sheet.

Old school basics:
After the high tech internet talk, this is going to sound boring. Please trust me it works. I owned Clean Sweep a commercial cleaning company for 16 years. We struggled with how best to market our company. The first and best thing we did was join the Salem Area Chamber of Commerce, http://www.salemchamber.org/ , the second best thing we did was systemize the way we got in contact with potential new customers. Are you ready? From a sales list phone book or whatever,

1) Send a short introduction letter and testimonials.

2) One week later follow up with a phone call. Example below.

You: “Hello this is Scott Sadler and I sent you some information about our company, Clean Sweep last week and wanted to know if you had received that.”

Prospect: “Why yes Scott we did, but we are very happy with our current service right now.”

Scott: “Excellent, do you mind if I check back with you in a few months?”

Prospect: “No, that would be fine.”

Scott: “Thanks so much for your time, what was your name?”

Prospect: “Janice.”

Scott: “Ok Janice, have a great day and if you have a need before I talk to you again keep my information handy and give us a call.”

Janice: Will do Scott, take care now.

Scott: “You too, goodbye.”

  1. Write a short note on what you talked about, when, who, etc. File it in a file folder marked for the month; let’s say three months out May. Than at the beginning of each month at the designated time you have scheduled, you pull out the list and call all of them again. “Hi Janice, just checking back with you” call. I may even send them a little gift, like a magnet with my contact info and a thank you note after six or nine months.
  2. Repeat steps 2 and 3.

I picked up customers 4 years later by working this system over and over. When they had an issue with the current service we had top of mind awareness and we got the jobs. This system was the most crucial element in reaching 1.2 million in sales when we sold the company in 2003. The buyer after looking at several companies like ours, said they were impressed with our systems, from employees (we managed 120), to growth, but especially our marketing. They knew they could step in and continue the system and it would keep the hopper full.

Quantify: You are quantifying every step of the way here. You will know your return when you have worked this for at least a year. This all depends on you and your discipline.

Advertisements:
A short summary of suggestions as this can get very in depth depending on your type of business. Quantify everything! Not using the companies, or salespersons numbers, use your own.

Yellow page ads – Get a tracking line and have them provide reports showing your incoming calls. Divide the calls into the jobs you received and then you know your true costs you are paying for the advertisement.

Coupons, flyers, door hangers etc. – Put a phrase of some sort to track only to that piece. Record your results over a period of time and determine the usefulness of continuing that form of advertising.

Radio, TV – Same as coupons, flyers, door hangers, etc. Make sure your message is slightly different so you know how to track it separately from the other ads and efforts.

To sum it up, here come the analogies. Planning your marketing needs to be taken slowly and done thoughtfully, as it is done in nature. A farmer does not just say find a piece of land, and throw seeds out, hoping to harvest the next day. Give this some serious thought over a week or so and devise your plan. Surround yourself with people who can help you, and believe in you. Then prepare the soil, plant the seed, weed, till, water add fertilizer, repeat. You will be harvesting before you know it!

I do have a lot more to share, but have made a promise to you that this blog be short and have an effect. If you want more information please let me know. scott@scottsadlercoach.com I would be happy to meet you for a no obligation 30 minute coaching session in person or by phone to discuss this or any other business/life issues. For testimonials see my website.

Ask me about creating a winning Value Proposition. Win the hearts and minds of your target market, stop wasting time and effort.

Published in: on February 17, 2009 at 8:33 pm  Leave a Comment  

Develop your Personal Life Purpose Statement

We have all heard of business plans, marketing plans, and mission statements. All of these are tools to help achieve a certain outcome at a certain time for your business. Have you ever considered writing one for yourself? I wrote one many years ago and it has hung on the walls of several of my offices. I recently updated mine to reflect the changes it needed. I use it to remind myself of why I am doing what I am doing every day. If you can get up and go to work to get aligned with your employer’s vision then you certainly should be getting in line with your own!

Jack Canfield, author of the Chicken soup for the Soul books, and one of my personal favorites The Success Principles writes, “…”to be on purpose” means you are doing what you love to do, doing what you’re good at and accomplishing what’s important to you. When you are truly on purpose, the people, resources, and opportunities you need naturally gravitate toward you. The world benefits too, because when you act in alignment with your true life purpose, all of your actions automatically serve others. You see, without a purpose in life, it is easy to get sidetracked on life’s journey. It’s easy to wander and drift, accomplishing little.

Here is mine. I thought I would share it with you. Please feel free to comment or share yours with me.

Scott Sadler Life Purpose Statement:

I wake up every day ready to live Enthusiasm, Love and Joy. My greatest hope is to inspire, and support others to help them in any way I can. I live worry free knowing that there is only opportunity to be had. I am grateful for everything and everyone that has been in my life and yet to come into my life.

Some of you will know right away what your statement should say. Others may need to take some time to let it come to them. There is no right or wrong way to do this exercise. It is meant to be a useful reminder about why you live your life. Your reason, not your spouses, family’s, employer’s or other’s. Sometimes you may want to ask a friend to help you by asking them to tell you how they see you. From there you may be able to put the right qualities together that can frame your statement.

In today’s economy and all the bad news in the media, it is a good time to reflect on your path. Does it feel right? If you could make it perfect how would it look? If you are in alignment with your true purpose it will show through. People will notice and it will inspire others. So let’s see some examples of Life Purpose Statements. If you need any help please let me know! I can give you some tools to make it fun, and simple. Here is but one of many templates available to you, just to get you started. http://www.synergyinstituteonline.com/forms_bank/1200771258.pdf


Remember what Aristotle said,
“Life is what we repeatedly do. Excellence then, is not an act, but a habit.”
“If you would like to discuss how I can help you develop habits of excellence, please contact me for a free consultation.” scott@scottsadlercoach.com

Published in: on February 10, 2009 at 1:12 am  Leave a Comment  

Post number 1!

Well here we go my first entry to my first blog. I am taking on coaching as my new profession. I have been coaching informally through many years of owning several businesses. I have coached my clients, employees, business partners, friends, family, community leaders, kids etc. I really enjoyed the “conversations” I would have and would feel honored when someone would comment on me being a good listener, or helping them find the answers they were seeking. I thought they were simple conversations between two people and that I was benefitting much more from them than they were from me. I now recognize this as being the synergy that moves us all along our paths. I now understand, looking back, that this is one of the most dynamic forces in the Universe. If understood and applied correctly, this talent alone could result in much less suffering in our lives.

I have always had mentors and now I know them to have been coaches along the way in my path of development. Sometimes it was life skills and sometimes it was business skills. Some of them know, and some of them do not know the influence they have had on my life. Most of them came into my life just as I needed them for a particular lesson! I now keep an eye out for my next coach or mentor as I move along in my life and career. I know life moves at the speed of sound, and sometimes as slow as a drunken sloth. I have given up trying to dictate the pace in my life, and instead decided to take it one day at a time. Some days will be really hectic and some will be uneventful. Either way it will still be approached with the same balance, joy or perspective that makes life so wonderful.

What kinds of coaches have you had in your life? What kind of coaching have you done for others in your life? Remember how you felt, helping others. Remember how you felt being helped by someone who cared? Do you feel balanced? Visit the assessment tool below and see how balanced your wheel is. I would love to hear your feedback. It has been around for awhile, but is a good one to revisit from time to time.

http://www.mindtools.com/pages/article/newHTE_93.htm

 

 

Published in: on January 29, 2009 at 11:55 pm  Leave a Comment